What is Segmentation ?
It is the division or subgroups of a particular sector such as Audience. Targeted audience can be distinguished into various qualities they possess that qualify them to be suitable candidate/s on researching a particular Media Product. Claasifcations of Audience Segmentation include, Gender, Ethnicity, Demographics, Psychographics, Communication behaviour, Media Usage and many more.
How is it applied ?
Segmentation is mainly used in Marketing and Advertising Research where an audience is targeted more effectively so as to achieve the best possible outcome for the product. In terms of film posters, segmentation is applied to target audience that the film may appeal to. For example, a Romance film may be targeted at Women of a specific age group depending on the content of the film and the suitability it may possess.
Why is it used ?
It is used to target the audience effectively so as to receive the best possible outcome for the product to achieve.
It is the division or subgroups of a particular sector such as Audience. Targeted audience can be distinguished into various qualities they possess that qualify them to be suitable candidate/s on researching a particular Media Product. Claasifcations of Audience Segmentation include, Gender, Ethnicity, Demographics, Psychographics, Communication behaviour, Media Usage and many more.
How is it applied ?
Segmentation is mainly used in Marketing and Advertising Research where an audience is targeted more effectively so as to achieve the best possible outcome for the product. In terms of film posters, segmentation is applied to target audience that the film may appeal to. For example, a Romance film may be targeted at Women of a specific age group depending on the content of the film and the suitability it may possess.
Why is it used ?
It is used to target the audience effectively so as to receive the best possible outcome for the product to achieve.
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